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How A Photo Booth Can Drive Brand Awareness At Corporate Activations

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In today's business climate, competition is fierce, and it can be a real challenge for companies to get their brands noticed. It takes a lot of hard work, dedication, and creativity to make a brand stand out from the crowd. 

However, it is possible to create a successful brand activation that resonates with consumers with the right strategy. 

Brand activation involves businesses using branded experiences to interact with their customers and encourage them to engage with the brand directly. Photo booths are, therefore, a popular way to activate a brand. They're easy to use and appeal to today's digital audience. 

Most people enjoy taking photographs, and hence photo booths can make the experience even more fun by providing features like Snapchat-style lenses, customized images, and unique photo experiences. Also outputs that guests cannot recreate on their own and only captured correctly by Digi Booths. 

Why a Photo Booth?

Photo booths are a powerful tool when it comes to driving brand awareness and engagement at corporate activation. Here are three reasons why:

1. They're a visual way to capture people's attention. 

2. They create a fun and interactive experience. 

3. They're a great way to collect contact information. 

How to Use a Photo Booth to Drive Brand Awareness

Your company is planning a corporate activation, and you want to make sure that your brand is well represented. One way to do this is to use a photo booth to drive brand awareness. Photo booths are a great way to get people to talk about your brand, and they are also a great way to get people to take photos with your brand. Hence, this is a good strategy to possibly connect with brand ambassadors to help put the brand in front of prospects, and quality customers. When you use a photo booth at your corporate activation, we make sure that you have a lot of branding materials. This includes branded overlays, features, props, and even skinning our photo booth software with your branding. 

Here are ways a photo booth can drive brand awareness at Corporate Activation:

Logofied Photo Stamp:

One of the first ways to create brand awareness is to put your logo on the photo stamp. You can smartly design photo strips for any event according to your client's demands and needs by ensuring that all the photo stamps have your logo. And guarantee targeted brand exposure for your business.

Brandified Photo Booth: 

One of the important but interesting things about Digi Booths is that the outside is customizable. Hence you can decorate the booth accordingly to the event’s theme or company branding. This is actually more helpful than it sounds, because booth visitors will be surrounded by your branding, and in return boost brand recognition with your audience. The next time they’re out and see your logo, brand, or business name they’ll instantly remember the time they enjoyed your branded photo booth. Hopefully, they’re already a customer but if not, another interaction with your brand could help seal the deal.

Brand-Integrated Props: 

What are the colors and symbols associated with your brand? We'll Integrate these elements into props and double the fun and brand awareness for your marketing campaign.

Promotional Photo-strip:

You can give promotion on the photo strip by adding a promotion to the bottom of your photo strip, following your logo and company details. 

This is a great way to create brand awareness, promote your business and bring in new customers. We’ve done it already and you can check out our past work here

Inspire Influencers to Share

If you're expecting influencers to attend your brand activation, conference, or corporate event, you're probably counting on them to share content on social media to leverage your investment. 

How can you inspire influencers? Here's How:

1. Start by identifying the influencers who are the best match for your brand. Make sure they align with your values and would be a good fit for your target audience.

2. Reach out to them and let them know about your event. Make sure to give them all the details and answer any questions they may have.

3. Offer them an incentive to share your event. This could be anything from a free product to a VIP experience.

4. Keep an eye on social media during your event and thank the influencers who share your content. 

Add Event Experience:

Corporate events are no longer just about canapés and a glass of wine. Event attendees seek out immersive experiences that can work as an icebreaker and a bit of fun. To ensure your event is successful, it is important to create unique and engaging experiences for your attendees. A photo booth rental can provide guests with an interactive experience that will make your event more memorable. 

The Benefits of a Photo Booth

Many corporate event planners are looking for ways to increase brand awareness and create a buzz at their events. A photo booth can be a great way to do this! There are many benefits to having a photo booth at your corporate event.

First, it will provide a fun and unique experience for your guests. They will be able to take photos with friends and family, and they will be able to share them on social media. This can help to increase the reach of your event and your brand. 

Second, a photo booth can help create a sense of community and belonging. If everyone gets a chance to take a selfie, quote a family member or use Instagram-specific hashtags, it will be difficult to tell where the photo was taken. This ability to connect with your guests in new ways can help to strengthen your relationship with them and create excitement for your brand.

Happy Photo-boothing!

Get in touch with us today to add a photo booth to your corporate activation and increase customer engagement by creating a memorable experience for your clients as we’ve done.